Fulfilling its en vogue status, 'Elephant Chic', makes a bold fashion statement in its all-over houndstooth elephant print.
The idea was to create something that celebrated the beauty of the species. The repeat silhouette was designed to reflect 'the herd' - whose conservation is the ultimate objective behind this initiative.
In aiming to emphasise the elephant's distinctive form, the print expands and contracts as if stretching to the contours of the elephant.
Sponsored by London's Evening Standard, 'Elephant Chic' was exhibited at St Christopher's Place in London's West End.