Designed for the Well-Fashioned: Eco Style in the UK exhibition by the Crafts Council, 2006, 'RUCJAK' takes the form of a jacket, able to transforms into a fully functional rucksack via a series of concealed zips.
"Rohan is proud to be associated with the RUCJAK design by Benjamin Shine. The RUCJAK is an innovative and highly original piece. For the traveler it answers the question of how to take less stuff with you that does more. We think this concept piece might also point to a way of addressing the environmental load of what we do. Choosing products that have this kind of multifunctional approach and are made to high standards of quality and durability make a small step towards reducing the amount of apparent necessities that we consume and discard." Rohan Design Director, Tim Jasper.